Our Process

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1. Analyze

We start with customer segmentation.

We conduct a complete audit of your existing omni-channel marketing efforts.

We enrich the data of your lead and purchaser records to define persona, demographic, persona, economic, and lifestyle attributes of your best customers.

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2. Strategize

We structure an actionable marketing plan for your business

SolSource defines a comprehensive move forward marketing plan and budget for your brand.

We determine which target audiences, markets and channels are best positioned to drive results for you.

3. Manage

Tap into our network of certified marketing partners.

We assign the best experts for your industry, channel and marketing needs.  
 
Our trusted marketing partners are vetted by past performance, industry and channel specific expertise and an ROI first philosophy.

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4. Execute

We hold ourselves accountable for your results.

SolSource manages the entirety of your marketing strategy. Digital marketing, broadcast advertising, content development, lead generation, CRM solutions and anything and everything marketing related is all handled by SolSource.

5. Report

Our decisions are backed by data in a single dashboard.

Our dashboard captures and reports out on direct revenue attribution at the source and campaign level, allowing our team and partner network to optimize our recommendations backed by data.

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6. Optimize

Our work does not stop!

We provide active and ongoing service, monitoring and optimizations on every campaign we manage.

Our optimization efforts don’t stop, even when campaigns are exceeding established KPI benchmarks.